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B Traits

'Eclecticism. Evolution. Education.'

Three intertwining principles form the foundation of the career of Brianna Price.

A journey that has seen her relocate from British Columbia, Canada to London, England; become an established and respected radio broadcaster for BBC Radio 1 through which she vehemently champions cutting edge underground electronic music; cement her reputation as a trusted selector at countless leading music events; become an advocate for drug education and most recently also nightlife preservation within her adopted home; and start ‘In Toto’, her newly-found record label. Underpinning all these achievements is Brianna’s passion for sounds from across the musical spectrum, and her now well documented rampant eclecticism.

Brianna utilizes her influential position to full effect by tackling pressing issues like the need for widely accessible drug safety information, as well as fighting passionately for a rich and progressive club scene in the UK.

Collaborators

Trans European Drug Information Network (TEDI)

The Loop is a member of the Trans-European Drug Information project (TEDI) which is a network of European Drug Checking services that share their expertise and data within a European monitoring and information system. TEDI has developed a database system that collects, monitors and analyses the evolution of various European drug trends in recreational settings.

The aim of this monitoring and information system is to help to optimise public health, prevention and harm reduction intervention strategies/programs. It serves as an early warning system and a tool for monitoring the evolution of drug markets in Europe. TEDI also focuses its efforts on reporting the emergence of Novel Psychoactive Substances (NPS) in recreational settings and monitoring their evolution throughout Europe. Over the last few years, at least one new NPS on the market was being reported every week.