Campaigns
Everpress (2021)
In October 2021, The Loop and Everpress teamed up to put on a panel of nightlife experts to discuss safety in the nighttime economy. This discussion covered topics such as drug checking and drink spiking.
Everpress designed a limited edition t-shirt for The Loop, which was sold at the time with all profits going supporting our work. The t-shirts featured the slogan JUST SAY KNOW - a play on the late 80s/early 90s ‘Just Say No’ abstinence based anti-drug campaign.
High Alert (2021)
In anticipation of the end of Covid lockdown measures in July 2021 and concerned about a potential convergence of increased risk factors for people who use drugs, The Loop created a harm reduction campaign in collaboration with Metro.co.uk which ran throughout the summer of 2021.
Time to Test (2018)
In 2018 The Loop began our TimeToTest campaign, which was our largest ever fundraiser.
World famous artist Chemical X kindly donated his latest piece of art, Rush, to The Loop which was valued at £50,000.
The Loop ran a raffle with the proceeds going to support our work.
The fundraising campaign attracted widespread coverage, including a major article in The Guardian.
Night Lives (2018)
Night Lives: Reducing Drug-Related Harm in the Night Time Economy was a joint report by the All-Party Parliamentary Group for Drug Policy Reform, Durham University, The Loop and Volteface, advocating for the adoption of a set of bold yet practical initiatives across towns and cities to address this issue.
Concerned that the UK night time economy could do more to protect its most valuable asset - the people who go out and enjoy it - Loop senior team members Professor Fiona Measham and Dr Henry Fisher together wrote a report addressing these issues.
Aimed at stakeholders including the night time industry, local authorities, police forces and public health, Night Lives offered new ideas for reducing drug-related harm in the UK’s night time economy. The report was launched in Parliament with a discussion chaired by Jeff Smith MP, co Chair of the All-Party Parliamentary Group for Drug Policy Reform.
Safe Sesh (2017)
The Loop has worked closely with Vice over the years and our partnership means that the Loop’s harm reduction message can reach Vice’s audience of millions of young people around the world. Vice filmed us testing drugs at Secret Garden Party for their documentary about ecstasy use and in summer 2017 Vice and The Loop launched our joint festival harm reduction campaign – together we can make a difference.
It is fantastic for us as a British-based NGO to be able to work with our friends at Vice to spread the word to help keep people safe in clubs, bars and festivals around the world.
Crush, Dab, Wait (2015)
The Loop’s #CrushDabWait campaign evolved out of concerns at the levels of use of MDMA crystal and the problems that festival goers and clubbers were experiencing as a consequence.
One of the concerns identified by the Loop’s on-site testing and welfare teams was that users were swallowing very high purity MDMA crystal as whole rocks with little apparent awareness of the quantities they were consuming. The Loop staff saw the consequences of this at first hand and wanted to create new messaging to help to inform potential users and to help reduce the harm associated with swallowing high purity MDMA crystals.
The aim of the #CrushDabWait campaign was to raise awareness of the high purity MDMA crystals in circulation and to get MDMA crystal users to think twice about dosage, in the same way that ecstasy users are usually well versed in the recommendation to ‘start with a quarter and regularly sip water’.